We firmly believe that even small things can have big impacts. That's why we invited you, in November 2019, to join our charity Christmas fundraiser, Bells for a Better Life. The goal of the campaign was to give schoolchildren in developing rural areas the gift of mobility by bicycle, and thus offer them access to education.

But let's start from the beginning...

At the end of 2019, it was very important for us to give back part of our success, together as a team and with our customers. We found out about World Bicycle Relief (see info box below) through friends and contacts in the bicycle industry. The idea of giving people in developing countries mobility with a bicycle to enable them to improve their lives sustainably and escape the cycle of poverty by their own efforts impressed us deeply. That's why we came up with the Bells for a Better Life fundraising campaign:

Moving more, together

In the period from 1 November to 24 December 2019 you had the chance to take part in our fundraising campaign by buying a woom bicycle bell in our online shop. We donated the net proceeds of every bell you bought to World Bicycle Relief – a total of €10,850 was raised. We were incredibly pleased that so many of you took part and that with your help we managed to finance a total of 80 Buffalo bicycles, giving children in Zambia the chance for a better future.

Once again, we say a heartfelt, thank you – with your participation in this campaign you have given joy, hope and opportunity!